Former Trion boss Scott Hartsman illuminates the rise and fall of RIFT

14 Mar 2023Source: MassivelyOp
Yesterday, we ran an editorial from MOP’s Tyler focused on his reasoning that MMOs are better off showcasing their own special attributes than tearing down rivals. Among the multiple examples he gave was one of the more famous in MMO history: RIFT’s “we’re not in Azeroth anymore” ad campaign.


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