'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

25 Apr 2024Source: PC Gamer
During Baldur's Gate 3's trip around the award circuit winning every major GOTY trophy there is, the developers at Larian have taken some of their stage time to criticize corporate greed and mass layoffs. In the wake of its massively successful self-published game, Larian hasn't been shy about pointing the finger at what it sees changing—and going wrong—in the games industry.


16 Nov 2023Baldur's Gate 3 cinematic animation lead Jim Southworth has died: 'We will all forever have a Jim-shaped hole in our lives'PC Gamer ︎16 Nov 2023Physical Baldur's Gate 3: Deluxe Edition releasing in 2024 comes with all sorts of goodiesVG247 ︎16 Nov 2023You need to try these hilarious pranks Baldur’s Gate 3 players are playing on MizoraVG247 ︎15 Nov 2023Xbox Series X/S release date for Baldur's Gate 3 will be announced at The Game AwardsVG247 ︎15 Nov 2023Larian CEO is "frightened" by Baldur's Gate 3's success but it's "very motivating" for "our next big game"RPS ︎15 Nov 2023Thanks to a loophole in Baldur's Gate 3 you can get Wyll's reward for killing Karlach yet have her join your party tooPC Gamer ︎14 Nov 2023Swen Vincke is already teasing Larian's next game: The success of Baldur's Gate 3 is 'encouraging us to ensure it pushes many boundaries'PC Gamer ︎14 Nov 2023'I was very close to quitting acting, full stop': Baldur's Gate 3's Astarion says he was 'saved by games' after years of working part-time to make ends meetPC Gamer ︎14 Nov 2023Baldur's Gate 3's director is already teasing that Larian's next game will aim to "push boundaries"VG247 ︎13 Nov 2023Baldur's Gate 3's narrator reflects on how ADHD has shaped her voice acting career: 'When you think about it, [the recording booth] is the perfect environment'PC Gamer ︎10 Nov 2023Baldur's Gate 3's narrator wants to play TTRPGs like D&D forever: 'when we're old ladies, right? In the old people's home … we're gonna freak the f*ck out of a bunch of carers'PC Gamer ︎10 Nov 2023Baldur's Gate 3 Xbox Series S issues being ironed out, getting "very close now"VG247 ︎10 Nov 2023Baldur's Gate 3 won so many Golden Joystick Awards that Swen Vincke can barely hold all of themPC Gamer ︎10 Nov 2023Baldur's Gate 3's narrator wants to play TTRPGs like D&D forever: 'when we're old ladies, right? In the old people's home … we're gonna freak the f*ck out of a bunch of carers'PC Gamer ︎09 Nov 2023Baldur's Gate 3 hotfix stops Shadowheart from being distracted, dwarf barbarian shoes lose the blueberry lookVG247 ︎09 Nov 2023Hotfix #10 Now Live!Steam ︎09 Nov 2023Baldur's Gate 3 dev shows off the level of optimization achieved for the Xbox Series S port, which bodes well for future PC updatesPC Gamer ︎09 Nov 2023Baldur's Gate 3 dev shows off the level of optimization achieved for the Xbox Series S port, which bodes well for future PC updatesPC Gamer ︎08 Nov 2023Amelia Tyler, Baldur's Gate 3's narrator, talks putting a voice to the Dark Urge's 'feral, visceral, animalistic, want to tear the world apart with [its] teeth'PC Gamer ︎08 Nov 2023Amelia Tyler, Baldur's Gate 3's narrator, talks putting a voice to the Dark Urge's 'feral, visceral, animalistic, want to tear the world apart with [its] teeth'PC Gamer ︎07 Nov 2023Baldur's Gate 3 sex% runners rejoice as Larian quietly re-enables rapid Lae'zel romancingVG247 ︎06 Nov 2023It looks like Baldur’s Gate 3 might be getting a permadeath modeRPS ︎06 Nov 2023Currently unobtainable Baldur's Gate 3 achievement teases a hardcore permadeath mode that I will never be brave enough to playPC Gamer ︎06 Nov 2023Brace yourself, Baldur's Gate 3 might be getting a new difficulty mode even tougher than tacticianVG247 ︎03 Nov 2023Baldur's Gate 3's avian enthusiasts may have found evidence that Larian doesn't know what a Blue Jay isVG247 ︎03 Nov 2023Baldur's Gate 3 latest patch gives a lovely facelift to Karlach and Halsin's smooch scenes—but it's seriously soured kisses with AstarionPC Gamer ︎03 Nov 2023Baldur's Gate 3 latest patch gives a lovely facelift to Karlach and Halsin's smooch scenes—but it's seriously soured kisses with AstarionPC Gamer ︎03 Nov 2023Baldur's Gate 3 speedrunners mourn the 'death' of sex% runs after sneaky tweak ruins their favourite stratVG247 ︎02 Nov 2023Baldur's Gate 3's new patch made its thirstiest companion slower to warm up to you, with dire consequences for its beloved Sex% speedrun categoryPC Gamer ︎02 Nov 2023Baldur's Gate 3's new patch made its thirstiest companion slower to warm up to you, with dire consequences for its beloved Sex% speedrun categoryPC Gamer ︎02 Nov 2023Baldur's Gate 3's latest patch has over 1,000 fixes—but most importantly, it lets you buy a butt-naked statue of yourselfPC Gamer ︎02 Nov 2023Unable to stop licking dead spiders? Baldur's Gate 3's latest patch might make you regret doing soVG247 ︎02 Nov 2023Baldur's Gate 3's latest patch has over 1,000 fixes—but most importantly, it lets you buy a butt-naked statue of yourselfPC Gamer ︎02 Nov 2023Patch #4 Now Live!Steam ︎02 Nov 2023Latest Baldur's Gate 3 update adds colour-blind settings, hireling customisation and best of all, sponge bathsRPS ︎